Random acts of marketing: that's what happens when business leaders know they need marketing, but the risks are real.
As a cost center, it's hard to look at marketing as a necessity when there's so much else to invest in to deliver on growth goals. If you've found yourself buying marketing services before you have a strategy, you're putting hard won resources at risk.
As the saying goes, "It's hard to see the label when you're inside the jar." The Strategy Lab can help you build the growth plan you need - not on your own, but with a group of CEO peers who know what you're carrying on your shoulders.
And I'm with you, too. With 25 years of marketing expertise, working with enterprise businesses and brands, you'll have the air cover you need to make the right marketing investment decisions for growth.
If you run a company with more than $1MM in topline revenue, and if you are able to allocate resources to fuel marketing, the Strategy Lab is your first step to a building a roadmap you can commit to.
Chief Instructor, The Strategy Lab
CEO, White Space Marketing Group
“If I could, I would shout out it out from the mountains…We'd just begun our working relationship with Ilene; in a very short time, she's demonstrated a deep understanding of our business, and provided strategic guidance to support our business.”
Senior Director of Marketing
White Space Marketing Group has contributed to our $20M, 100% growth during the last three years. Ilene is the rare strategic thinker who can also stay on top of the details of implementing a multi-channel, multi-product line, multi-vertical marketing campaign.”
Chief Product, Marketing, & Privacy Officer
“Ilene's deep nuanced expertise is matched by a no-nonsense approach to planning and executing a marketing program that is customized to my audience as well as my business goals"
Owner + Author
Modern Daily Knitting
“There is only one person who can look at the whole view of your business, not just marketing. And I'm serious on this point. Ilene understands complex businesses. Brains, service, great attitude.”
“ Ilene has a special combination of sensitivity, enthusiasm, know-how, and professionalism that make her services an asset to any business. She has the rare quality of being a great listener, which enables her to custom-design resources and plans needed to achieve specific goals.”
Private Education Consultant
The Wright Tutor
“I worked at WSMG as a Content Strategist for two years, and I loved working them. Ilene has one of the best strategic marketing minds I've encountered, drilling down to the essential business issues quickly and knowing how to craft a plan that gets results. She's also a real pro when it comes to hearing what matters to different stakeholders and addressing the needs of each. Any business would be lucky to have Ilene aboard -- her clients get first rate thinking, execution, and results.”