You’re a business leader who knows you need marketing for growth.

So far, the investment has proven risky.

As of today you’ve likely:  

  • Hired several marketing experts 
  • Purchased technology to solve a problem
  • Relied on paid channels to drive business 
  • Hired sales people 
  • Tried to figure it out yourself
  • Avoided investing in marketing altogether

Yet...this hasn’t yielded results because:

  • You don’t know what marketing will work best for your business
  • Vendors are selling what they do, not what you need 
  • Trial-and-error approach has been mostly error
  • You don’t know how much you need to spend 
  • You aren't sure who has the expertise you need

Meet Ilene Rosenthal

Ilene Rosenthal-1Random acts of marketing: that's what happens when business leaders know they need marketing, but the risks are real.
I'm with you. After 25 years working with enterprise businesses and brands, you need air cover to make the right marketing investment decisions.
If you run a company with topline revenue, I want to help you build a roadmap that focuses marketing where you need it most. And nothing else. 
As a cost center, it's hard to look at marketing as a necessity when you have other investment requirements. If you've found yourself buying marketing services before you have a strategy, you're putting hard won resources at risk.
As the saying goes, "It's hard to see the label when you're inside the jar."
The Strategy Lab can help you build the growth plan you need - not on your own - but with guidelines, training, and tools to make it happen. 


Were you thinking about this six months ago?

Where do you want to be six months from now?

By next quarter, you could have:

A marketing budget that makes sense to you.

A channel strategy that makes sense for your business.

Control over how you invest this year.

A plan ready to grow as you do.


Some words from our clients:


DavidReim-landscape-0698White Space Marketing Group has contributed to our $20M, 100% growth during the last three years. Ilene is the rare strategic thinker who can also stay on top of the details of implementing a multi-channel, multi-product line, multi-vertical marketing campaign.

David Reim
Chief Product, Marketing, & Privacy Officer


Screen Shot 2020-07-09 at 12.43.10 PMIlene's deep nuanced expertise is matched by a no-nonsense approach to planning and executing a marketing program that is customized to my audience as well as my business goals"

Kay Gardiner
Owner + Author
Modern Daily Knitting


“There is only one person who can look at the whole view of your business, not just marketing. And I'm serious on this point. Ilene understands complex businesses. Brains, service, great attitude.”


Screen Shot 2020-07-09 at 12.43.26 PMJim Hewitt
Conservatory Craftsmen


If I could, I would shout out it out Screen Shot 2020-07-11 at 3.38.49 PMfrom the mountains…We'd just begun our working relationship with Ilene;  in a very short time, she's demonstrated a deep understanding of our business, and provided strategic guidance to support our business.

Tara Darby
Senior Director of Marketing
Healogics, Inc


“ Ilene has a special combination of  Screen Shot 2020-07-09 at 12.42.55 PMsensitivity, enthusiasm, know-how, and professionalism that make her services an asset to any business. She has the rare quality of being a great listener, which enables her to custom-design resources and plans needed to achieve specific goals.”

Christina Wright
Private Education Consultant
The Wright Tutor


“I worked at WSMG as a Content Strategist for two years, and I loved working them. Ilene has one of the best strategic marketing minds I've encountered, drilling down to the essential business issues quickly and knowing how to craft a plan that gets results. She's also a real pro when it comes to hearing what matters to different stakeholders and addressing the needs of each. Any business would be lucky to have Ilene aboard -- her clients get first rate thinking, execution, and results.

Rhonda Hurwitz
Content Strategist