Marketing Strategy Lab FAQs

Here's what people want to know about the Lab

 

• Who participates in the Lab?

The Lab is crafted for B2B CEOs, business owners, CMOs and Marketing Directors, and Sales leaders.

• Will there be companies who compete with my business in the Lab with me?

We will evaluate Lab applicants and assess. Conflicts have yet to happen. If there is a question we will get your approval before agreeing to the attendees.

• What is the meeting format for the Lab

Zoom meeting. We request that you be on camera - hair and make-up prep unnecessary! Once enrolled you will receive a calendar invitation that can be added to your electronic calendar.

• How can I be sure I'll get to my specific questions and challenges in a group setting

Success in the group setting is dependent on the work you do outside of the group, your willingness to share your work product so everyone can benefit, and how ambitiously you take advantage of my availability via the Slack channel.

Participants congeal around shared issues and solutions, and raise the value of the experience by sharing cross-industry knowledge and innovations. The value of the Lab is founded on the knowledge, guidance, and examples I provide each week. I closely moderate every session so everyone has a chance to work through their plan at the pace they require.

• What if I need attention on an urgent matter outside of Lab work sessions?

Ilene is available by Slack and commits to a 24-hour turnaround on responses and replies. My time is flexible. Your goals can't wait, and we get that.

• Do I have to watch all the videos, or do all the 'homework' in the Lab portal?

No. Based on your business challenges, we'll direct you to the module most relevant at a given point in time over the year. While the Lab is constructed in a logical sequence, we know everyone confronts different marketing challenges at different points in the development of their business or planning processes.

• How much required work is necessary each week?

Consumption of Lab materials are not required, there is no mandatory homework except the onboarding questionnaire. You'll get out of the Lab exactly what you put into it. While we want to help you be accountable to your goals, this is really up to you. We recognize that you also have a 'day job.'

• Can I enroll members of my team to the Lab?

Yes. CEOs have enrolled their marketing director, marketing manager, or other support team members to the Lab for outside counsel on in-house marketing programs.

• Can I bring multiple members of my team to the Lab?

Yes, you may bring up to two members to the group sessions.

• What happens if I miss a Lab session during the year?

Each Lab session is recorded and available to you in the Lab portal. Typically, recordings are posted the next day and are noted for key topics discussed for future reference. You'll be able to listen to a recording, or reach out for my input whether or not you've attended a Lab session at any time.

• Are there any flexible payment arrangements for the Lab?

Your credit card or ACH bank transfer is charged monthly. At times there will be a discount for early sign up or pay-up-front arrangements. Please discuss with Ilene. The investment in the Lab is based on a 12-month commitment.

• Is there a way to see what's inside the Lab?

Take a quick look inside the Lab portal here.

• What other ways can we work with Ilene?

You can contact Ilene to discuss deeper engagements where she operates as a fractional CMO as part of your leadership team. Contact Ilene at irosenthal@whitespacemarketinggroup.com

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