Invest where marketing works best for your business.
Book a strategy session today.
No more random acts of marketing. Build a strategy you can start implementing tomorrow.
Here’s what happens during a WSMG strategy session:
1. Discovery: Your brief, our questions
2. Audit: Isolate consistent challenges and gaps in your marketing activity and collateral
- Review your business objectives and revenue targets
- Summarize past marketing initiatives to date; channels and results
- Understand your audience personas; how they're different and how they're alike; and how you solve their most pressing problems
3. The Plan: Together, we'll craft a plan that specifies the precise marketing and sales tactics you need implemented in order to get going
- Your website
- Your messaging
- Your inventory of content and resources
- Customer-focused messaging
- The approximate costs for maintaining monthly momentum to make sure the plan is realistic and actionable
- Key performance indicators for success
4. Sales Funnel: We'll build a sales funnel that moves prospects through the pipeline to deliver the return you need
5. Action: We’ll produce a task list that identifies responsibilities and timing. You can then implement a clear and actionable roadmap on your own, or hire us to help.
6. Implement: We'll implement the marketing programs you need to achieve your strategic goals:
- Content development
- Email campaigns
- Digital campaigns
- Sales enablement materials
- Video and broadcast production
- Inbound marketing campaigns
- Social media campaigns
Book a strategy session and turn your marketing wish list into action.